resume

Managing Creative Services

Global Partners

Newton Ma

Global Partners | Alltown Fresh, Honey Farms Market, Bee's Knees Benefits

Own resourcing and capacity planning for a creative team producing 10,000+ assets annually across digital, print, retail signage, email, and photography
Identified capability gaps across the creative resource pool, onboarded new talent, and streamlined allocation to scale with business demand
Implemented Ziflow integrated with Monday.com to replace email-based review with a real-time, trackable approval system
Project-managed Bee's Knees Benefits omnichannel loyalty launch (1M+ members), coordinating creative resources across retail, social, digital, and email
Led creative development and signage rollout for Honey Farms Market pilot stores, managing resourcing across internal and external teams

Associate Director of Imagery Production

Wayfair

Boston, MA

Reporting into the head of 3D Visualization — managed all operations for both 3D and photography production

Functional leadership of all senior department heads, including production, post production, demand planning, vendor management, and financial analysis
Determined scope and production methods for digital and print campaign assets
Improved utilization of the internal team from 52% to 85% over 14 months, driving a 60% reduction in production costs
Optimized resource planning by conducting strategic forecasting sessions with budget owners and matching business needs with the best possible production methods
Directed metrics and reporting to ensure accountability, while pinpointing skill set gaps, operational opportunities, and areas for growth
Managed a $14M budget including full-time headcount, overhead costs, and vendor contracts

Senior Manager of Imagery Production

Wayfair

Boston, MA

Reporting into the head of Imagery Creative — expanded my scope to include 3D image creation in addition to production in the physical photo studio

Hired and trained existing photo producers in 3D production, resulting in a fourfold increase in imagery produced per producer, from 2,500 to 10,000 images annually
Oversaw demand planning for 15,000 assets per month across a team of 150 creatives
Managed a $5M photography budget including crew, locations, commercial studios, and production costs
Functional leadership of all department heads, including production, post production, demand planning, vendor management, and sample management
Recognized as an imagery subject matter expert, working across functions to ensure all imagery needs were attainable

Senior Manager of Photo Studio

Wayfair

Boston, MA

Reporting into the head of Creative Operations — managed the operations of a collective 150,000 sq ft of studio space

Produced over 50,000 assets annually across 3 internal commercial photo studios with a combined team of 150+ staff and supplemental freelancers
Incorporated catalog imagery production, saving the company $1.2M annually while upleveling skill sets and expanding the offering of the in-house teams
Increased studio utilization by 100% in the first 14 months by hosting open studios to raise awareness of offerings
Partnered with the social content team on set builds and shoots, reducing cost and turnaround for content production
Managed studio P&Ls, adhering to agreed-upon budgets while expanding services to include location production

Creative workflow design: connecting people, process, and technology to get creative work done faster and with less friction
Evaluating and adopting new tech: track record of identifying which emerging tools are worth it and driving adoption, from bringing Ziflow into the review process to building an AI and CGI upskilling program that scaled output 4x per producer
Resourcing and capacity planning at scale: staffing 150+ person teams across disciplines, keeping skills, availability, and growth goals all in the picture at once
Contractor and talent pipeline management: full lifecycle ownership from sourcing and onboarding through extensions, offboarding, and building out the broader talent network
Budget forecasting and tracking: managed $14M+ across internal teams, contractors, and vendors with monthly reporting and close finance partnership
Cross-functional collaboration: natural partner to creative leadership, talent, finance, and legal; good at keeping everyone aligned without dragging people into the weeds
Process improvement: hands-on experience redesigning resourcing workflows, capacity tracking systems, and staffing processes from the ground up