projects
I lead projects by bringing the right people, ideas, and processes together to make the work better. From fast-moving campaigns to complex production pipelines, I focus on clarity, collaboration, and smart execution—solving problems along the way without slowing things down.
Creative Ops at Scale
10,000+ assets a year, still standing
Digital, print, photography — three totally different animals that all somehow need to hit the same deadline. I built the planning and resourcing model that keeps 10,000+ creative assets moving every year without everything catching fire at once.
No, I don't know how it all fits either. It just does.
Holiday Gift Guide
3D Imagery created for print and digital holiday campaign
Retail moves fast—holiday moves faster. To support Wayfair’s expanded gift guide across catalog and digital, I pitched a shift to fully leverage our in-house 3D team.
By reallocating internal resources while other projects were in motion, we increased team utilization and timed production to hit aggressive deadlines without sacrificing quality.
No scrambling for glitter and garland required.
RE/FINE Brand Launch
Studio Photoshoot for brand launch
Launching a new brand at scale, fast, meant building a smart, flexible production plan from the ground up.
I developed the strategy, budget, and hybrid execution model, combining a physical shoot with offshore post-production.
The result: 800+ assets delivered on time, under budget, and aligned to the brand vision.
Strong enough that we replicated the model for another brand launch just months later.
I love a good lift-and-shift moment.
Joss & Main Catalog
Photography and 3D imagery
Supporting a 1M circulation catalog meant getting every detail right—from concept through print.
I led the production approach across photography and 3D, aligning creative needs with timing, channels, and budget. From shoot planning to press checks, it was all about consistency and execution at scale.
And yes—taupe is still a vibe.
3D Product Shots
Introducing the efficiency of e-com studios to our 3D pipelines
Historically our imagery production was split 50/50 between photography and 3D Visualization. We had a goal to shift more volume into 3D. In order to do this we had to solve for complex product classes getting rejected from our offshore partners. Once we shifted to a blended resource model, the fall-off dropped from 35% to 5%. This allowed us to keep 30% more product imagery in 3D, up-level the skills of our teams, and drive down unit costs in 3D by 50%.
Right tool, right teams, right time!
WF Home tours
Photoshoots in real peoples homes
Turning real homes into scalable brand content meant balancing authenticity with production needs.
I led the planning and execution—building budgets, timelines, and logistics while coordinating teams across styling, production, and operations.
The result was a repeatable content franchise that delivered both personality and scale.
We can get it done wherever, whenever—with the right plan.
Bee’s Knees Benefits
Retail Loyalty Program Launch
Launching to 1M+ members, no pressure
Global Partners launched Bee’s Knees Benefits to unify multiple retail brands under one loyalty program. The goal was to create a single, consistent program that could scale across all brands while still feeling relevant at the store level.
I led creative execution across the program, managing agency partners and internal teams to deliver print, digital, and radio assets supporting each phase of launch.
The work focused on aligning messaging across brands while ensuring flexibility for in-store execution at scale.
Still a girl who loves a good retail rollout.
